ETHOS
The ‘Grand Tour’ was once a rite of passage—a high-stakes journey designed to challenge the character and broaden the spirit. It was always about the transformation of the traveler through the rhythm of the road; whether crossing the American Divide, traversing the Amazon, or journeying across the Old World.
At The Lead Car, we revive the spirit of the Gran Turismo and the ancient thirst for adventure, rooted in the belief that a high-performance machine is the ultimate vessel for human reflection. We don’t just drive to arrive; we drive to see the world, and ourselves, with greater clarity. In these journeys, we find a sanctuary for contemplation and a definitive tool for discovery.
What We Explore
The Human Element
Reflections on the road. We document the internal journey—the solitude of the long haul, the stories found in roadside diners, and the shifting perspective that only 400 miles a day can provide.
The Gran Turismo Spirit
Using “Modern Classics” like our 2002 Jaguar XJ8 as our first adventure of a 4,100 miles winter campaign from the American South to the evergreen Pacific Northwest, we put our machines—and ourselves—through the paces. We pursue the adventure that brings us greater clarity of the world around us.
The Living Landscape
A cinematic study of the world around us. From the hard light of a desert morning to the moody shadows of an ancient forest, we capture the beauty of the world as it’s meant to be seen: through the windshield, in motion, with nothing but clear air ahead.
The Companion
Witnessed by Milo (the world’s most composed Chihuahua-terrier), reminding us that even in a mission of dominance, there is room for quiet companionship.